Tag Archives: Goals

EBM: Applying Evidence-Based Management at the Portfolio Level

Applying Evidence-Based Management (EBM) at the Portfolio Level

In this chapter, the book explores how organizations can apply Evidence-Based Management (EBM) at the portfolio level to ensure that investments align with customer value and business impact. Instead of spreading resources across multiple projects without clear justification, businesses should use empirical data to prioritize and fund initiatives that create the most value. Managing Investments…

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EBM: Applying Evidence-Based Management (EBM) at the Product Level

Applying Evidence Based Management at the Product Level

In this chapter, the book explores how organizations can apply Evidence-Based Management (EBM) principles at the product level. Instead of making product decisions based on assumptions or rigid plans, teams should use real customer data, experimentation, and feedback loops to develop and improve products. The key takeaway is that businesses should validate ideas before investing…

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EBM: Managing and Overcoming Expectations – The Reality of Business Progress

Managing and Overcoming Expectations – The Reality of Business Progress

In this chapter, the book explores how expectations—whether from leadership, customers, or teams—can create pressure that distorts decision-making. Organizations often prioritize meeting expectations over achieving real progress, leading to misleading success metrics and unproductive efforts. The key takeaway is that businesses must set transparent, realistic goals and focus on delivering value rather than just appearances….

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EBM: Becoming (More) Effective – Focusing on Real Impact

Becoming More Effective – Focusing on Real Impact

In this chapter, the book explores why speed alone is not enough—businesses must focus on being truly effective by delivering meaningful results. Many organizations prioritize efficiency, but without a focus on real customer impact, they risk missing the bigger picture. The key takeaway is that businesses should shift from just doing things faster to doing…

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EBM: Using Empiricism to Progress Toward Goals

Using Empiricism to Progress Toward Goals

In this chapter, the book challenges the traditional approach of setting fixed, long-term plans and instead promotes empiricism—a method of continuous learning through feedback and adaptation. The key takeaway is that businesses should measure progress based on real-world data rather than rigid assumptions. It also introduces the shift from SMART goals to SM goals, emphasizing…

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